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Waiving Enrollment Fees Not The Long-Term Answer

Published Monday, June 01, 2009

As of late, many club owners have been struggling with whether to charge an enrollment fee and how to increase non-dues revenue. Because clubs received fewer inquiries during the first two quarters of this year compared with last year, some club owners may be inclined to discount or waive enrollment fees. For some club management, that practice has worked to create more volume. However, it may not be the best way to operate in the long term. Over the years, we as an industry have not done the best job of teaching members how to stay with their ...

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Jack the Giant

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