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24 Hour Launches New TV Ad Campaign

Published Tuesday, May 06, 2008

SAN RAMON, CA -- 24 Hour Fitness kicked off its 12 Million Lives campaign by airing its first TV commercial Monday night during the FOX broadcast of “House.” The campaign stars 24 Hour members who have overcome personal challenges through fitness. The 60-second commercial that aired Monday night featured a Utah woman who lost more than 130 pounds and regained her self-confidence. A total of six 24 Hour members from a variety of backgrounds will be featured in the campaign, which is supported by the Web site www.12millionlives.com. (The company claims it has helped more than ...

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