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Try to Avoid and Eliminate 'Sacred Cows' of Industry

Published Saturday, November 01, 2008

In many industries, there are “sacred cows” that businesses worship. These are ideas so entrenched that people don't even think to challenge them. But these ideas aren't infallible, and many of them lead to bad business practices. A sacred cow is a rule, standard or formula that operators blindly follow because that's the way things have always been. At one time, those rules, standards and formulas may have made sense, but unwittingly, they became sacred over time, even though the world, the consumer, the business and the industry changed. And, unfortunately, a lot of businesses in our industry ...

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Jack the Giant

Few have made an impact on fitness clubs and the fitness world quite like 95-year-old Jack LaLanne, this year's Lifetime Achievement Award winner.

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