register

What Winners of the Last Recession Did Right

Published Friday, February 01, 2008

The record-setting economic growth of the past several years temporarily obscured the reality that recession is a fact of business life. The current business environment reminds us that managing during times of economic turmoil is a critical business capability. Many club owners tell me that their direct mail pieces and ads pulled in fewer prospects last year. They often point to increased competition and the economy as reasons. In the December cover story of this magazine, Rick Caro of Management Vision said that not enough information existed to say whether the economy had an effect on memberships and ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.
All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

Club Industry Magazine

Submit the form for instant access to the page you've requested.

Step By Step

Club Industry's online how-to section helps readers improve retention, increase sales, energize their group exercise programming and more.

Read more about Step by Step here, including how to contribute columns.

New articles are posted online on the 10th of each month.

Videos

Elevation Series iPod Compatibility

Watch this informative video from Life Fitness on the new Elevation series machines with iPod compatibility

World Instructor Training Schools

The World Instructor Training Schools has implemented a required internship for many of its certifications

More Video

E-Newsletters

Newsbeat

Delivered three times per month, this timely e-newsletter features breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.

View Current Issue

Subscribe


Free Fitness Product Info

A quarterly e-newsletter filled with educational articles about vital topics in the industry.

View Special Reports

Insights into what high-level club executives think about their business and industry trends.

View Executive Insights

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

View Web Savvy

In This Issue: February 2010 View All Past Issues

Cover Story

Embracing Green

As the fitness industry recovers from the economic downturn, environmental efforts are slowly but surely moving forward, especially at university and military facilities...



View the full issue | View the digital edition

Highlights

Subscribe To Club Industry Magazine

In Print and Online

Subscribe today to get the news you need and information you want from our print or digital edition as well as in our e-newsletters.

Subscribe Today!