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New Women's Concept Hopes to Float Like A Butterfly

Published Monday, December 01, 2003

SAN FRANCISCO — Fitness industry veterans have come together to launch Butterfly Life, a fitness franchise for women that offers an integrated approach to addressing women's fitness and health. Backed by a team with more than 100 years of collective experience in fitness and brand expansion, Butterfly Life is said to offer a platform designed to inspire women to adopt healthier choices throughout their lifestyle. According to the company, the management team — Mark Mastrov, partner and director, who is the founder and CEO of 24 Hour Fitness; Mark Golob, founder and CEO, also serves as founder and ...

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