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Maximizing Your Referral Promotions

Published Wednesday, May 10, 2006

Maximizing Your Referral Promotions By Casey Conrad May 10, 2006 Casey Conrad is president of Communications Consultants, a Wakefield, RI-based company that provides sales and communications seminars and is a 16-year veteran of the health club industry. She can be reached at 800-725-6147. For anyone in the health club business, referrals are a critically important component to sales success and can even account for as much as 60 percent of a club’s new membership sales, according to some industry reports. As a result, it ...

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