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Casey Conrad's Marketing to Seniors

Published Thursday, August 01, 2002

For many people, the word “senior,” conjures up images of little blue-haired women and frail old men cluelessly driving 45 mph in the left lane. That may have been true in decades past, but today's seniors are anything but frail or clueless. A more appropriate label for the 55-plus market would be strong and financially influential. Consider the following statistics and observations: Baby Boomers, born between 1946 and 1963, comprise the largest single population group in the United States, accounting for 31 percent of the total population. Between 1999 and 2010, the 55 to ...

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