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Bricks Buy Rights to Planet Fitness Club Locations

Published Friday, December 07, 2007

DOVER, NH -- Victor and Lynne Brick, owners of the Brick Bodies chain in Maryland, recently purchased the rights to several Planet Fitness locations in their home state, according to Planet Fitness and World Gym President Ben Midgley. The Bricks reportedly paid $850,000 in a deal that requires them to open 34 Planet Fitness clubs over the next 10 years. “This purchase is really about broad industry acceptance that the [Planet Fitness] model works very well, as opposed to the past few years where people were thinking that Planet Fitness just hit the low-end consumer and hurt the ...

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