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For Seniors, It's Time to Get Serious About Humor

Published Tuesday, July 01, 2008

About nine years ago, we made a big deal about the health club industry entering the new millennium. We talked about the challenges of new technology in our future. Now, the industry faces challenges with and within a new generation. As any good industry does after being in business for 25 or 30 years, we must look at the changes that occurred in our markets, our culture and the world, and we have to adjust how we communicate and deliver our product to the customers of today. In the first years of our industry, the majority of our ...

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In This Issue: October 2009 View All Past Issues

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Jack the Giant

Few have made an impact on fitness clubs and the fitness world quite like 95-year-old Jack LaLanne, this year's Lifetime Achievement Award winner.

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