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Focus on Retention

Published Sunday, July 01, 2001

Retention Begins With Your Sales Force The retention process begins as soon as a prospect becomes a member! When people join your club, it's usually because they are undergoing behavior modification in their life. Studies show that most new club members are non-exercisers when they first join your club and 30 percent of them stop using your club in only three weeks. To create a new habit of exercising, new members need 21 days of positively reinforced behavior. Your sales team is a crucial part of helping you retain these new members. The secret to retention is that ...

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In This Issue: October 2009 View All Past Issues

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Jack the Giant

Few have made an impact on fitness clubs and the fitness world quite like 95-year-old Jack LaLanne, this year's Lifetime Achievement Award winner.

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